Topic
19 articles tagged “SEO”.
Google does not keep a topical authority score, and the engineer most quoted on the subject says not to worry about it. Clustering your content still works — but for three concrete mechanical reasons, not because a hidden meter fills up.
You cannot make anyone link to you. You can decide, today, how every page on your own site connects to every other one — and on a young site that is the highest-leverage work available.
Thousands of impressions and zero clicks usually is not a title problem. It is a position problem — and Search Console's average position column is the first place to look, once you know how it is actually calculated.
A green Lighthouse score and a failing Core Web Vitals report are not a contradiction. One is a simulation on your machine; the other is 28 days of real Chrome users. Only one of them counts for ranking.
GA4 now has a native AI Assistant channel, and it undercounts. Here is how to set up the reporting properly, why a large share of assistant clicks land in Direct no matter what you configure, and how to sanity-check the real number.
The stat doing the rounds — that most AI-cited pages carry structured data — is real and proves much less than it is used to prove. What schema demonstrably does, what the evidence cannot support, and why it is still worth shipping.
From 15 September 2026 Cloudflare blocks 'mixed-use' AI crawlers by default on ad-bearing pages — for new customers, new sites, and every free plan. What that changes, who it hits, and the settings to check before the date.
One is a summary above the blue links; the other is a separate conversational surface that returns no blue links at all. They pick sources differently, they overlap less than anyone expected, and Google is now merging them.
Since June 2026 there is a real Search Console control that removes a site from AI Overviews and AI Mode without touching its rankings. Here is exactly what it covers, what it costs, and why the decision is impossible to test.
GEO is sold as a new discipline with new deliverables. The controlled research points somewhere less exciting: specific, verifiable, well-referenced writing. Here's what holds up and what doesn't.
llms.txt is pitched as the robots.txt of the AI era. Google says it ignores the file, and a 137,000-site study found 97% of them are never requested. Here's what the evidence shows and when it is still worth shipping.
AI Overviews are the AI-written summaries at the top of Google results. Here's the retrieval process behind them, what the click-through data actually shows, and the controls you really have.