Category
How AI Overviews, AI Mode, and assistant answers changed search — and what publishers should actually do about it.
GEO is sold as a new discipline with new deliverables. The controlled research points somewhere less exciting: specific, verifiable, well-referenced writing. Here's what holds up and what doesn't.
llms.txt is pitched as the robots.txt of the AI era. Google says it ignores the file, and a 137,000-site study found 97% of them are never requested. Here's what the evidence shows and when it is still worth shipping.
AI Overviews are the AI-written summaries at the top of Google results. Here's the retrieval process behind them, what the click-through data actually shows, and the controls you really have.
AI bots split into three jobs — training, answer indexing, and fetching a page a user asked about — and blocking the wrong one costs you citations. A reference table and a robots.txt policy you can defend.