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How AI Overviews, AI Mode, and assistant answers changed search — and what publishers should actually do about it.
Thousands of impressions and zero clicks usually is not a title problem. It is a position problem — and Search Console's average position column is the first place to look, once you know how it is actually calculated.
GA4 now has a native AI Assistant channel, and it undercounts. Here is how to set up the reporting properly, why a large share of assistant clicks land in Direct no matter what you configure, and how to sanity-check the real number.
The stat doing the rounds — that most AI-cited pages carry structured data — is real and proves much less than it is used to prove. What schema demonstrably does, what the evidence cannot support, and why it is still worth shipping.
From 15 September 2026 Cloudflare blocks 'mixed-use' AI crawlers by default on ad-bearing pages — for new customers, new sites, and every free plan. What that changes, who it hits, and the settings to check before the date.
One is a summary above the blue links; the other is a separate conversational surface that returns no blue links at all. They pick sources differently, they overlap less than anyone expected, and Google is now merging them.
Since June 2026 there is a real Search Console control that removes a site from AI Overviews and AI Mode without touching its rankings. Here is exactly what it covers, what it costs, and why the decision is impossible to test.
GEO is sold as a new discipline with new deliverables. The controlled research points somewhere less exciting: specific, verifiable, well-referenced writing. Here's what holds up and what doesn't.
llms.txt is pitched as the robots.txt of the AI era. Google says it ignores the file, and a 137,000-site study found 97% of them are never requested. Here's what the evidence shows and when it is still worth shipping.
AI Overviews are the AI-written summaries at the top of Google results. Here's the retrieval process behind them, what the click-through data actually shows, and the controls you really have.
AI bots split into three jobs — training, answer indexing, and fetching a page a user asked about — and blocking the wrong one costs you citations. A reference table and a robots.txt policy you can defend.