Topic
4 articles tagged “Content Strategy”.
GEO is sold as a new discipline with new deliverables. The controlled research points somewhere less exciting: specific, verifiable, well-referenced writing. Here's what holds up and what doesn't.
AI Overviews are the AI-written summaries at the top of Google results. Here's the retrieval process behind them, what the click-through data actually shows, and the controls you really have.
Good alt text is a small craft with an outsized impact — on accessibility, on SEO, and on the moments when an image simply fails to load.
The gap between a mediocre AI answer and a great one is usually the prompt, not the model. Here's a practical framework — task, context, examples, format — with a before-and-after you can copy.